There is no doubt that Artificial Intelligence (AI) has grown by leaps and bounds in recent years. Applications of AI continue to affect our daily lives with the most common example being self-driving cars. Thanks to this rapid growth, AI is now making its way into small businesses as well. Here are ten ways that AI will be applied in marketing campaigns for 2019:
1.) Conversation – based interfaces:
If you have ever used the Amazon Alexa or Google Home devices, you will know what I am trying to say here. These products allow users to interact with their services via voice command instead of using physical buttons or touchscreens. This type of interface can also be translated right into any marketing campaign because these conversations can lead directly to sales. For example, a customer ordering an Uber ride through Alexa.
2.) Marketing content – based interfaces:
Cognitive computing systems like IBM Watson can help produce marketing messages that are targeted toward specific audiences. This particular method poses some unique advantages because the messages themselves are informed by data on consumer interests and motivations. These messages can also be revised on-the-fly depending on customer responses so they stay fresh and relevant.
3.) Personalized products:
The days of generic products for all customers are gone thanks to AI which allows companies to customize their products by predicting what consumers want. A good example of this would be Nike’s “personalized fitting” shoes that were released last year. To get these shoes you simply provide Nike with your foot measurements and they send you a pair of shoes that fit perfectly. This is just one example of how AI can help customize products in the marketing field.
4.) Influencer marketing:
According to Retrocube, AI can also play an important role when it comes to identifying who should be targeted for influencer marketing campaigns. The biggest obstacle when it comes to these types of campaigns is finding users with sufficient influence over their target audience, but AI makes this process much simpler by quickly filtering out irrelevant profiles and pinpointing ideal targets.
Marketing analytics is one of the most crucial aspects of any campaign because it allows you to monitor information about your audience so you can improve your overall strategy. AI makes this process much faster and more accurate because there are no humans involved in the filtering process so it can lead to extremely detailed reports while also saving time.
6.) Social media campaign management:
AI has made a big impact on social media campaigns as well by streamlining day-to-day tasks such as responding to comments, scheduling posts, measuring engagement rates, etc. IBM’s Social Sentiment Analysis tool provides an excellent example of how even large companies can benefit from these types of tools. This particular program allows users to track hundreds of Twitter users at once, identify influencers in real time, and measure user sentiment around any particular topic. This could be especially useful for marketers who are looking to target their audience with custom messages.
7.) Data – driven marketing:
Without a doubt, data-driven marketing is the future of the industry thanks to AI because there is simply too much information to process without assistance. Programs like IBM’s Big Fix allow users to gather data about anything they want which makes it an excellent tool for targeted audience research. Marketing based on data will lead to more accurate results while also allowing companies to save resources by only advertising on relevant platforms.
8.) Customized audience segments:
The days of “one size fits all” marketing are quickly becoming a thing of the past thanks to AI because companies can now create custom audience segments based on previous purchases, website activity, email history, etc. This data-driven approach helps marketers better target their audience which is crucial in ensuring that they see relevant advertisements. Also this allows businesses to save time by not displaying ads that are irrelevant to the customer’s interests or demographics.
9.) Improved social media monitoring:
Ai makes it much easier for marketers to monitor social media networks like Twitter and Facebook because there are no humans involved during the filtering process so it can lead to extremely detailed reports while also saving time.
10) Full automation:
One of the biggest benefits of AI is that it allows marketers to automate day-to-day campaign tasks such as responding to comments and scheduling posts. This will not only save time but also benefit users by allowing them to focus their attention on more important tasks instead. By automating certain aspects of marketing, companies can maximize efficiency and ensure that their resources are used in the best way possible.