If I told you that I’m going to define, and map out your content marketing strategy…
Would you listen to me?
Would you give me approximately 3 minutes of your time to explain why you need to take advantage of this?
After all, we’re going deep into what separates successful companies from struggling ones.
- Don’t fade away. Set yourself us for success by using a strategy for long term organic growth.
- Create a system requiring only moderate effort, to create lage returns in social following and organic growth. The idea is that if you do it right, and inexpensively…you’ll get a big return in terms of sales and engagement.
If it sounds too good to be true, I have good news.
It’s not. This marketing concept works every day.
Content Marketing Defined
What can I say about your new strategy beyond the fact that it drives traffic and user interaction? Those are simply massive assets to have in your backpocket. But make no mistake, this needs to be at the forefront of your mind.
Not all businesses adopt this intelligent way of capturing people’s interest. Strange isn’t it? But maybe they’re not familiar with this “big net” acquisition strategy. But you are.
Would you like an example?
imagine you just arrived home from a hike in the mountains
Your carry your bag inside, carry the equipment into the garage. And sooner than later, you’re removing your shoes and feeling the relief, after a long day of walking.
Yous sit down, reach for your remote and turn on the tv. Beside you is your laptop. It’s time to check facebook. Upon logging in and scrolling you pause on a floating image on your feed…
“That’s a beautiful sight…I wonder where that mountain top picture was taken”
Click. Something happens…
You see a video autoplay, it’s a sneak peek inside the wondrous place from the image. It’s all about rocky mountains and…oh wait, the coolest and most durable climbing shoes? Perfect for hikers with aching feet?
“Where’s my credit card?”
So as you can see, the serene mountaintop was the “big net”
Capture anyone who admires reaching the top of some mountain-like areas. The explorers. And their shoes are extra comfy…
It’s easier than ever to target people with ads now. Did you know that facebook has 51,000 data points on the average person?
Now remember that just because something is effective, does not guarantee that is will take off after only one attempt. So keep at it. It’s important for you.
Content Marketing: The Unsung Hero
A content marketing campaign is often a customer’s first interaction with you. Where you get their interest right away.
Meaning they didn’t necessarily fall in love with your product right away (like the comfy shoes) but maybe they fell in love with uphill hiking at a young age. So the image of the mountain top was the reason they licked. The reason they bought was based on a feeling.
But it have you taken a few days for you to take action, and perhaps when you saw a social media ad, offering the same shoes…you didn’t hesitate.
Data on the sellers end would give credit to the ad, but it’s debatable that it was the mountain itself. People buy on emotion, and justify with logic.
So it’s our only hope to use data to understand mass human interactions and behavior. Without some sort of organization, marketing would be a lot harder, like it the days of sending sales letters with the post office.
This method would take weeks for a response.
So anyways, use visuals and capture feelings while content marketing. It’s important to understand the deeper reasons why people are attracted to certain images, movies , or media.
The 6 Real Benefits Of Content Marketing
Shall we begin?
1. Start The Conversions Machine
And our destination is sales and conversions. All aboard.
On this journey you will learn which images and which content resonate best with your audience. It’s a beautiful learning process that allows you to reach them better and easier as time passes.
The reason it’s as powerful as this looks is simple. There is so much going on in peoples heads, related to just images, imagine what video content makes people feel. So there are a lot of moving parts already, you just need to give a little nudge.
Your audience is already half converted already, they do this to themselves. And it’s with their existing interests that you use to capture their attention.
So how are you going to catch it? It would help to know what is trending.
2. Increased Site Traffic
You want people to make it to your page. You want them to enter your funnel from somewhere…
If you are just starting out, you may not know that expert marketers rely heavily on content marketing to increase brand awareness to general intrigue?
The best part about content marketing is the traffic that a strategic content strategy can drive is targeted and qualified.
You create valuable content that is highly relevant to your products or business, and your new visitors are seeking that content, so they’re more likely to be warmer leads.
The warmer the lead, the more likely the lead will become a new customer.
3. Improves Brand Awareness
Make sure people can find you in the ever expanding world of solutions…
If your plan is to increase awareness, you’ll want to have all the tools available. So, let’s start with an example.
Let’s say you have a successful SEO company, and you want to make sure multiple audiences experience your content. You have a few options.
You could start a Blog about your niche of choice. And you oild put together the highest level of quality you can manage. That’s good, but it’s not enough. Make sure to share it on facebook or instagram. Multiple channels, multiple sources of exposure.
So, open all the doors you can.
It’s time for another door. If you choose youtube, make some consistent goals for uploading informative videos for your viewers to watch after reading your content.
And let’s say you made a killer landing page to convert some viewers into monthly subscribers to seo training videos. You could use the content of “stay at home, grow at home” or something.
So the bottom line is, once you begin using all platforms, people begin to notice you. Simply because you appear oten, and maybe they subscribe to your post notifications.
Content marketing is extremely powerful in building brand awareness online. So take advantage of it.
4. Enables Other Marketing Channels
Because content marketing is effective in driving traffic and brand awareness, a solid content marketing strategy can enable and drive a return on investment for other marketing channels.
For example, when you attract visitors to your website via an informative, valuable piece of content, you can then capture their email address, thereby activating your email marketing strategy.
If you don’t capture their email address, you may be able to retarget them with a social media marketing or PPC advertisement, driving them back to your website to convert later.
5. Acts as a Backlink Magnet
Whether valid or not, backlinks are still often viewed as the holy grail of digital marketing.
“If we had more backlinks, we’d be able to rank for this search term, have a better domain authority, and be more trustworthy.”
“If we had more backlinks, we’d be able to attract more partners, affiliates, and influencers.”
But “link building” should not be used as a verb. It’s not something you should go out and do.
After all, the sites that are willing to link to your article because you reached out to them and asked them to, or in exchange for a monetary reward or reciprocal action, are probably not the type of websites you want links from.
Those who write for or operate the websites that you want links from — the media sites, popular bloggers, and influencers — link to the best, most relevant content, because they don’t want to waste their audience’s attention on anything else.
When you publish the best content on the internet about your topic, you’re building a backlink magnet. Backlinks will come to you. You won’t have to seek them.
6. Builds Your Email List
Aside from content marketing, email marketing is the channel well known for having one of the highest return on investments available.
It makes sense too.
A list of people who wanted to hear from you enough to give you their email address are far more likely to convert than anybody else — besides maybe your mom.
Content marketing provides ample opportunity not only to drive qualified traffic from whom to capture emails, as mentioned above, but also to incentivize visitors to subscribe to your email list.Back to Top
What are the Different Types of Content Marketing?
When many people think of content marketing, they think mainly of written content, such as blog posts. While this is the most widely-known type of content, there are different mediums through which to deliver content, including audio, visual, written, and video.
1. Written Content
Written content is the most widely known form of content, and is what you’re consuming right now as you read this guide. This includes:
- Blogging (articles and posts)
- Swipe files
- Case studies
Written content is the most popular form of content for good reason: it allows you to target relevant keywords in hopes of ranking on the first page in search results for that search term.
For example, the SEO (search engine optimization) friendly Happiest Baby website, which sells products to help newborns sleep, ranks #1 for the popular search term “baby sleep schedule”:
This undoubtedly brings in plenty of traffic.
It’ll happen eventually, but Google’s not yet savvy enough to identify these keywords in audio or video content beyond listing data, so when you’re creating a good content creation strategy, written content is where most content marketers start.
2. Audio Content
Most of us consume audio content regularly, in the car on our way to work, on the treadmill, or in the kitchen cooking.
Examples of content in audio format include:
- Radio shows
If you’re a regular listener of any podcasts, you probably feel like you know the show host somewhat personally. That’s because it’s hard not to feel friendly with somebody when you hear their voice talking about something that matters to you every day!
Audio content allows you to connect with your audience more personally. Many marketers supplement their audio content with written content like a blog post or transcript to help rank for relevant keywords.
When you think of search engines, you probably think of Google, Bing, and Yahoo, right?
But believe it or not, YouTube is one of the largest search engines in the world. Every time you watch something online, you’re consuming video content. Video content exists on:
- Instagram (IGTV, Instagram Story, and feed videos)
- Facebook (Facebook Watch, Facebook Live)
- Recorded webinars
- Digital course sites (Skillshare, Creative Live, Lynda.com, etc.)
As our friends over at Ahrefs prove, video content can be highly effective in educating, converting, and building brand awareness:
Another common type of content marketing is visual.
Content marketing examples of visual content include:
- Slide decks
- Memes, etc.
High-quality visual content often is developed to supplement and enhance written or video content, though it can also be consumed by itself.
Content Marketing Captures The Love Of Something
Abraham Lincoln has been quoted as saying, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.”
Applied to marketing, high-quality content marketing is like sharpening your axe.
It makes all of your other marketing more effective.
It’s sustainable, strategic, and provides long-term growth.
It provides an unreal return on investment.
And it’s completely organic. It’s one of the only marketing channels you don’t have to “pay to play”.
If you’re ready to increase your traffic, improve your brand awareness, grow your email list, and make more sales; you should start building a great content marketing strategy today