A special post from the desk of Dakota Ryder from RankBrew. We’ve been listening to your recent questions, and I’ve come up with the answers for you. You’ll want to read all of this, because you’ll learn something.
I wrote this article for you, and all the individuals who search for answers. I hope you enjoy, because I enjoyed writing it for you. Now let’s get to it.
Let’s speak about the bread and butter. What? Your email list. With that in mind, here is a great first question. When you have a quality one, monetization is easier.
Marketing: Grow My Email List?
Email lists can be expanded by simply doing this. Use opt-in features on your website homepage. This notifies users to swiftly provide their email address in exchange for something free.
Here we can see that a free demo is available for only an email address. Brilliant isn’t it? When you have a digital product, you can do this easier. Just put yourself in their place. What would they need? What can they use?
And if you dont have a digital product, you must then offer a discount right? Not necessarily. Here are 7 other options available to you. Are you ready? I hope so, because I’m giving multiple examples here.
- Access to a webinar or class you host. Make sure to offer recordings.
2. Offer a template or a guide. Something they can use right away. This gets peoples attention, because it’s like a demo. It has value upfront.
3. Create educational videos. Trade them for emails. Below we can see how a free masterclass is being offered for an email. I checked it out for you.
- Create a checklist. Show them an easy way to overcome obstacles.
- Offer a digital meet and greet. A pre-recorded video to connect.
- Share a client success story with new visitors. Success is viral.
- Show them what it looks like. Give them a sample.
Meta Tags/Descriptions In Marketing?
Meta tags refer to meta title tags and meta descriptions. This is how you provide Google and viewers with information about the web-page in search results.
A meta title tag always appear at the top of your browser. It is there to be displayed in the address bar. It’s important to remember that you have only 60 characters. because search engines like it simple.
A meta description is different. In this example, all the black text is the meta description. You can use Google Trends to find out what’s popular.
It appears beneath a SERP listing and is a way to entice viewers to visit a page. Think of it as the 10 words of less that would sell your product or service.
Meta descriptions need to be less than 155 characters, to display in-full on a results page. Also, this is a great place to feature a CTA.
Google crawls meta tags when indexing your site. So to help your ranking, make a great Meta Tag and Meta Description. Here’s How
How SEO Marketing Creates Results?
There is no exact or specific answer to this question. But fear not, the reality is that SEO is a never-ending, growing process. Learn advanced SEO tactics.
It’s critical to sustaining traffic and increasing conversions. So just keep improving, or simply let a team of professionals do it.
We stay on top of how Google evolves it’s algorithms.
Additionally, your site design ang general layout can affect SEO rank. You can learn SEO here
What Is Keyword Research?
Keyword research is the foundation of an SEO campaign. If you know which words lead where, you can create connections. It’s important to have great tools for finding the most lucrative keywords…
SEO campaigns use keyword research to determine what competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization.
Without keyword research, it’s difficult to know what your target audience is searching for. So stay updated, because if you don’t your page may rank low.
How Can I Avoid Google Penalties?
The best way to avoid Google penalties is to practice White Hat, rather than Black Hat practices in marketing.
Black hat SEO tactics include things like stuffing pages with keywords rather than quality content. And if you create duplicate content, it’s not going to look good. The same thing can be said about featuring irrelevant links to other content.
You see this is because Google has user experience in mind. Which is exactly how you can know which tactic is used. Search engines take notice.
Instant Marketing Traffic?
Leverage Social Media with posts that include links back to your Site. This is one of the pillars of traffic that bring attention to your content. And it can happen rather quickly, because sharing is simple.
Do your posts include promotions, contests, giveaways, and other engaging, time-sensitive material?
Additionally, generating leads through engagement in online public relations – such as answering questions for important people. You function as a subject expert in this scenario.
Or maybe you like the idea of writing a press release for online distribution. These are strong tactics for quickly amassing digital traffic.
Does Video Content Raise SEO?
Yes! Video marketing can actually create fast SEO results. In fact, one study reported that web pages with video content are 53 times more likely to rank on the first page of a Google.
This is because searches are blended. For you, this means that a results page can display a mix of web pages, PDFs, videos, and images when keywords or phrases.
Google’s inclusion and seeming emphasis on video results is also reflective of its move away from keywords and towards quality content; because videos are seen as more engaging and favorable to users, they often rank extremely well.
What Is Local SEO
Have you optimized your Site locally yet? It means you would know which keywords people are searching for in your area. Use these words to optimize your page titles, meta descriptions, H1s, content, blogs, social media posts and more.
If you have more than one targeted local area, it’s a good idea to create separate web pages on your site for each of these locations. Content on these separate pages should be unique, optimized to the specific location, and engaging to customers who live in these areas.
How Can I Make A Call To Action?
You show the reader what to do, how to do it, and lastly how to execute on it. It needs to imply urgency. You could display the product scarcity with a number or a countdown. In this case, there is no urgency, because it’s too far away.
However, if I visit OptinMonster, I can see how I’ll save 35% by buying now. The sale is only available for 3 hours and 42 minutes. I’d like to save 35%…
So as you can see, there is a sense of urgency that is completely in your mind. You didn’t know you needed it until it was on sale. Isn’t it true?
Have you purchased something simply because it gave you 30 days for free? How about an example. Spotify…
Notice how it contains many elements to encourage response. It starts by telling you that you get something. And one month is quite a long time. After such time you may feel like you own the music. All you need to do is pay a small fee. See how they get you? It’s also risk free. Cancel anytime.
Spotify made it a no-brainer to make them the top choice in subscription streaming.
A call to action should be direct, and prompt a reader to do something. Calls to action should be included in meta descriptions, ads, email marketing and, where appropriate, blogs and web page content.
How Does Marketing Generate Leads?
Lead generation is a digital marketing tactic used to create interest in your product or service and establish a pipeline for sales. With lead generation, the focus is on conversions.
Lead generation collects customer contact info, such as a name and email. Your new prospects can then be reached out to via email marketing, videos, whitepapers, and much more.
Does My Site Design Affect SEO?
Yes. The structure and design of your website affects its rankings and overall traffic. Web design must provide an easy to use and easily understandable environment. In short, make it easy to interact with. Here’s an amazing example.
Here we can see a record breaking example of beautiful website layout.
Things like site user experience. Visit your own website and see how it feels to interact. Your overall aesthetic can significantly affect your site’s bounce rate and, in turn, the effectiveness of your other SEO efforts.
What Is Conversation Optimization?
Conversion optimization. This means how efficiently a site can convert its visitors to customers. A conversion is a site visitor who has taken a desired action. Maybe the purpose of your page is to get their email, or buy something.
It would seem all is traffic is good. But when visitors act on your call to action, you’ve hit another level.
One way to optimize conversions is called A/B testing.
This allows you to run 2 separate pages with only minor differences. Why run tests like this? By changing the words or headlines, you can create different results. With that in mind, it allows you too see how alternate approaches have different results.
Why Do I Need Image Alt Tags?
Search engines will inspect alt tags to help determine what an image represents. Alt tags, therefore, not only improve user experience, but contribute to the effectiveness of your SEO campaign.
Do I Need To Know All Of This?
It’s important to focus on a variety of strategies for organic growth. The reason for this is simple. As you become increasingly aware of the opportunities that Digital Marketing represent, you will see what I mean.
And to be honest, the number of hours spent online is now 11 hours. That means you have so much time to catch their attention.
With this all in mind, clearly a relaxed approach to this will exclude large amount of your audience. If you want to remain competitive, avoid this.
Digital marketing must be a comprehensive approach that focuses on site optimization, social media, lead generation, inbound marketing, content creation, and more.
Is Social Media Marketing Really Necessary?
I can’t say for certain that it’s “necessary”, but when you read stories about Social Media success, It’s exiting. Because it allows you to connect precisely to your audience. What’s cool about that? Your creating a solution, and delivering it to who you serve.
In fact, not using this method of marketing can actually shrink your business. This is because these days, having a strong online presence is necessary to build trust. Everyone is doing it.
Social media has forever changed the way that consumers communicate with businesses. Be accessible to your customers and your prospective clients. Make it simple for anyone to reach you with a message, comment, or request to buy.
On top of all this…developing relationships with them and helping them through the sales funnel is made easy this way.
Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
Digital Marketing Costs How Much?
Social media accounts are free. And a lot an be done for free. But if you’re serious, you will pay for tools and services. You can create the content yourself, pay someone to do it, or outsource a company for SEO
The goal is to create the most value from your time and effort. If you happen to get some new leads, or boost customer satisfaction, it’s a return.
Is A Blog Something I Need?
A blog is one of those non-negotiables for you . It provides results on its own. It can increase your credibility as an industry expert. If you provide fresh, keyword-rich content on a regular basis, traffic will reward you.
One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.
Everyone Uses FaceBook. Should I?
As we can see here, FaceBook is growing by millions right now.
It’s the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well. Take a look at Coca Cola’s name campaign. They put popular names on their bottles.
LinkedIn? Is It Just Social Media?
LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with primarily business owners. And a lot of them have great insights. Check out Nick Capozzi on LinkedIn. He has great video insights.
And with LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate authority. If you make impressions with highly credible people, it can mean some handsome deals.
How Critical Is Youtube Marketing?
Videos are becoming more and more important in the world of social media marketing. In fact, they are viewed 11 times more as other content.
YouTube gets over 4 billion views every single say. Promote your brand’s image through a video, let your audience see behind the scenes.
Should I Reach Out To Bloggers?
What is guest blogging? This topic is widely discussed. However is seems to be agreed by most that it is among the most effective forms of outreach.
Connect with other influencers in your industry. It’s a good idea to build relationships with them through conversations. And you can also promote their content.
Build a relationship in this way before reaching out to ask for a guest blogging opportunity. You wouldn’t want to ask too soon and lessen your chances of success.
Can You Show Me What Not To Do?
One of the worst mistakes is inconsistency Only posting here and there.
Avoid only posting content about yourself. Praise others. Engage with them in a way that warms peoples hearts. This will make them want to share your content.
Don’t appear as a traditional salesman. What does that mean? You wouldn’t want to push your prospects away by selling your product too hard.
Be a league above, and talk with them about solving their problem. Remember it’s personal.
I Don’t Have To Send Emails Do I?
According to a report from McKinsey Global Institute, workers spend on average 28 percent of their time each week reading and answering email.
Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. Neither are you posting something on a social media page and hoping fans will see it…
You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject each time you send an email, so you’re always communicating directly with them.
Social Media Reigns. Email Is Dead?
Actually, statistics show that email reaches 3x more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon.
On Facebook, for example, each post only reaches a small portion of your users. If you have users opted into your email list, however, everyone on that list will receive that message.
I’ll Just Buy An Email List. Right?
It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. Here’s why.
The email addresses found on lists like those are not high-quality leads. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list.
What Is An Irresistible Offer?
Can you tell me what this ad is doing? Is it creating the best environment for buying? There’s a few thing going on. For one we can see the original offer at $379 crossed out. It reveals the new price of $29. That’s pretty dramatic, but it’s not enough.
It’s a One-Time-Offer. So that means it must be bought now. So you could just leave the webpage open in another tab and buy it tomorrow…oh wait. There’s only 19 minutes left to claim the deal. You may feel like it’s reasonable to purchase this.
Is that a money back guarantee? A 7 day warranty isn’t the industry standard, but it’s enough time to try it. Also, if you cancel, you’ll pay $379 later. It also mentions a status message in red “Almost ended”. That’s 3 levels of scarcity.
I hope this Blog post answered more than a few questions for you. And if you have any additional Questions or comments, pleases leaver leave them below in the comments. Answers are important, so make a request!