Here’s some new info about local SEO…because if you haven’t heard about one of the best ways to increase natural exposure to your business, you may want to read this entire article from start to finish.
Win the race to your local customers, by making it visible and helpful, with the following methods.
80% of local searches on mobile phones result in a transaction. How is that even possible? Simple. Local SEO. In addition to that, most people who are searching, won’t even go past the first page of results.
Search it, find it, buy it.
You know how that goes…
Why “Local SEO” Is Unique
Let me test that for you right now, because you need to see why this is s important for you to know.
“Hey Siri” – “Vancouver restaurant for valentine’s day 2020“
The Top of Vancouver Restaurant has included Valentine’s day in their copy. Is that emotional SEO? Sad face for the singles…
Anyway, when I search “Restaurant Vancouver” The Top” is bumped one ranking higher than the Pourhouse.
You can take note that the number of submissions (1392) are seemingly affecting the ranking of the “Revolver” , even though they score a 4.1. The Pourhouse Restaurant:
(927 opinions) rates at a 4.4, yet still it ranks one position lower. It can also be noticed that The Pourhouse neglects to mention Valentines day in their copy. Everything matters. For example, someone could search Valentines day Vancouver and still find The Top Of Vancouver Revolving Restaurant.
Beat the competition quality words spoken about you, that express the keywords you want to rank for.
However, it will take more than nice opinions to rank higher, but if you have those already, you’re a rockstar, and your making an impression on people.
If you’re going to make this work, you may want to improve the reviews you recieve, by reading them and adjusting accordingly.
How can you do that? Let’s say you own an automotive recycling shop. Allow me to demonstrate how a simple conversation can upgrade customer reviews. Assuming you serve people face to face still.
Imagine you’re selling a used engine to someone.
You could ask them questions like this:
- “Is the part you purchased clean and polished well enough, for your standards sir/madam?” Did that make your opinion feel important?
Because when your opinion doesn’t seem to matter, why should you care at all? In addition to that, if the seller hasn’t taken your feelings into consideration…why should you believe they have the solution for them?
- “We’re we swift enough in providing service for you today sir/madam?” Did that make your time seem valuable?
Nobody has time to wait around, because life is busy and people are used to instant gratification in all areas. However, they are willing to invest time in what is relevant to them and important in their lives. with local SEO, you help people find what they want, only easier.
- “We try to stay 5% below our competitor prices. Do you believe you got a bargain today?” Did that show you where to get a good deal next time?
For example, ask your customers more questions like this, and follow with an invitation to leave a review, in exchange for a an exciting reward.
Would that be exciting for them to receive?
You would quickly be programming your customers to almost obey your subliminal commands all with your local SEO. However, be careful with this because if you make it too pushy or needy…you’ll lose the game.
Google “Your” Business: The Upgrade To Local SEO
Examine every support beam, pay attention to each detail of its construction. Examine it well. And ask others to criticize it, because if you thought you were your own worst critic, try asking someone who doesn’t know the work belongs to you. In addition to honesty, you’ll be able to pick up some constructive criticism along the way.
Opinions are great.
Display inspiring, beautiful content.
- Your company name
- The Address, as well as directions.
- The Business number
- Your Business Hours
- High-Quality media
- In-depth Description
- A clean Website, so your visitors feel safe navigating it.
- Good Feedback
- FAQ’s, because people have a lot of questions and concerns…
- Attributes etc
Would you rather just pop up visually on Google maps? Sounds easier, to be honest.
So go ahead and share more information about your business.
The more relevant and SEO friendly it is, the better. And remember what I said earlier about influencing some aspect of customer thoughts? You could have a website form that would trade a positive review for rewards, for example.
Let’s say the moment you launch this review campaign, you offer a $10 gift in exchange, but only for the first 100 to post. And if you provide quality while communicating with positive association words, your reviews are going to rank you, for the words you want.
Easy right? And cost effective. 100 good reviews x $10 = $1000. That’s a cheap way to get an army of organic traffic, because it’s limited, effective, and fast.
Built on trust. Built on quality. Supported by heart.
Your Keyword Mastery
Stalk those words…because you need to understand audience intent when they search keywords. Local SEO will show the people around you, that you are considered the solution on page one…
Know those intimate searches…so that you can speak to them in the language happening in their own minds.
Know your area…as well as the back of your hand.
Local keyword research
There’s a lot of content out there, but standing out has to do with how specific you are. In addition to that, you need to know what searches are happening, and what long-tail keywords can do to help you.
Let’s do a search “How to digital marketing” Savagely basic right?
But check out that sexy data…
Use those sentences and long tail keywords in your copy. Yeah, I mean everywhere, because when Google crawls your page, it will notice the entirety of your content is consistent.
But please, do not overdo it. If you want me to go over keyword min/max spacing more in depth, leave a comment below.
Maybe you’re new to digital marketing, and need a step by step guide, you could check it out after this one. If you’re new to content marketing, you may want to know the difference, and how powerful it is.
Have no idea what’s popular?
That’s ok. There’s data for that. Sexy data.
Try Google trends.
Free access to infographics, information, and insights. Plus it’s Google, so you know they have an abundance of tutorials for your convenience.
Data doesn’t have a gut instinct… because it doesnt think like us…
It doesn’t even have a soul…
But the fact that it shows you unknowable stuff in seconds? Lovely.
Want another Google tool? I thought so…
Remember, local SEO has the power to put you in front of everyone nearby.
Shopping for things that offer bigger returns?
I think we all are, seriously…
But what’s free in life?
Backlinks are free. And they can make you pretty well advertised for free. Pretty well off financially for free.
But before you learn how to get quality backlinks, you need to take full advantage of your most supportive internal structure.
Your internal links.
- Create more content and more conversations to link it all together.
- Cover a broader range of information
- Intake multiple audiences at the same time by solving many problems.
The more internal links you have, the better. You’ll use these to support all the content together, as a body of information. Because the more a reader stays on your site, the more trustworthy Google believes you are.
External links (backlinks) work in a similar manner.
- Write high-quality and engaging guest blogs
- Leverage broken link building
- Convert unlinked mentions into backlinks
- Collaborate with non-competitor businesses in your industry to build quality backlinks
- Repurpose and syndicate content
- Offer to write authentic testimonials for other businesses in return for a backlink, because you already have the content (your opinion)
Google’s reward system is quick to reward you for good behavior. Now, here’s a simple way to just get your content on someone else’s page today…
Check out the junkyard…
Where broken links go to 404 land…
And definitely not to Local SEO success county…
Im talking about finding those old, retired, broken links that do nothing and lead nowhere.
You know, the ones that direct you to a 404 (page not found) inconvenience. Which may leave your readers feeling like this…
That’s going to leave some bad reviews.
Simply offer your material as a solution to bridge the gap in someone else’s content.
Ex. “This is how I believe my content could support yours and add more value to the people you already serve. Win-win…deal? But please, put more heart into it, that’s just the skeleton. Design it how you like.
And if you feel like writing a testimonial about a service you love, the provider may be willing to link back to your site, through your testimonial.
That’s minimal effort too.
You’ve been updated, now take action on these steps today, and make sure to check out our other posts.
The Rankbrew team.